The California Consumer Privacy Act is a state law that enhances the protection of the personal information (PI) of California residents.
It requires businesses to be transparent about their PI data practice by disclosing to consumers about how they collect, use and share consumers’ PI and responding to consumers’ data access, opt-out of sale and deletion requests.
Effective January 1, 2020.
The CCPA applies to any business in California that collects personal data of California consumers and one of the following thresholds:
The CCPA grants consumers a series of rights and control over how their PI should be handled, and imposes extensive obligations on businesses to ensure the consumers’ exercise of their rights. The key rights consumers have under the CCPA include:
There are exceptions to the above consumer rights that could exempt some part of your business from certain CCPA requirements. For example, a consumer’s personal data that is collected for a vehicle loan transaction may be exempted from the CCPA because it is regulated by federal laws such as the Gramm-Leach-Bliley Act. It’s important that you consult your legal team or other advisors for advice.
First and foremost, ensure that you understand how the CCPA will impact your business and establish a comprehensive CCPA compliance program.
Examples of what you need to do before January 1, 2020:
Dealers will have 45 days to comply with consumer requests.
The CCPA will be enforced by California’s Attorney General. Fines for violating the CCPA can be as high as $2,500 per violation and $7500 per intentional violation.
Businesses can also be sued by California consumers for security breaches of PI and pay up to $750 per consumer per incident or actual damages, plus other proper relief.
CDK has developed solutions for CDK applications that process and store your consumers’ personal information. For example, each of your CDK applications that handle personal information will allow you to respond to consumers’ various requests under the CCPA:
View our full CCPA product listing and training documentation. Please note, you will need your Service Connect login to access.
Contact your Client Account Manager (CAM) with
any questions or concerns regarding the CCPA.
INFORMATION CONTAINED HERE ABOUT THE CCPA IS FOR INFORMATIONAL
PURPOSES ONLY AND IS NOT INTENDED AS LEGAL ADVICE.
We recommend dealers consult with their legal and/or
advisory team(s) for a full compliancy implementation plan.
Please contact your OEM and other non-CDK providers
and vendors for their CCPA compliance updates.