Advertising & POWERSEO+

Flexible. Coordinated. Efficient. Effective. Smart.

CDK Global is proud to be a GM-approved provider of the GM Dealer Digital Solution — Enhanced Digital Advertising. Exclusive alignment with GM and GM LMA advertising allows us to maximize your ad budget within a true integrated cross-channel network.

Advertising Packages

A Suite of Solutions For Any of Your Business Strategy Needs

CDK Social Suite

Consumers are building new shopping habits on Facebook and Instagram. Car buying is no different. That's why dealers need to stay agile and Social Suite allows you to do that with VIN-level advertising that keeps your current inventory and your brand in front of your target audience on the social sites they use every day.

 

Key features of CDK Social Suite:

IMAGE HYGIENE

VINs are validated, images scrubbed and overlays added for the best possible Facebook relevance score

VIN FEED CREATION

Product feed is created with your up-to-date inventory details

AD CREATION

New and used VIN ads are created in a preferred format (Carousel, Flat, Canvas, etc.)

BID PACING + OPTIMIZATION

Bid budget pacing is adjusted daily through an extra layer of tech that determines the right CPC

SOCIAL SITE CREATION

Social sites are built within the social platform. The in-platform site creates a better Facebook relevance score for low CPL and CPC

RETARGETING VIA DYNAMIC ADS FOR AUTOS

In-site ads will continuously retarget potential buyers based off the type of vehicles they have clicked on

CDK Video Marketing

Online video advertising combines the measurement and ad tracking of digital advertising with the visual storytelling power of television. Take advantage of national, local, or event videos and reach a targeted digital audience, which drives more engaged traffic to your website.

  • Stat: Of all ad formats, online video is number one for driving consideration among shoppers. Source: Digital Drives Auto Shopping, Google November 2013
  • Stat: Nearly 50% of auto shoppers visit a dealership after watching a video. Source: Digital Drives Auto Shopping, Google November 2013
Key features of CDK Video Marketing:
  • VIDEO PRE-ROLL
  • Interactive video ads with multiple calls to action
  • Click-through to dealer websites
  • Advanced analytics and tracking capabilities
  • Premium website placement
  • Creative customized to each dealership

YouTube Video

Enhance your digital advertising strategy with targeted video on YouTube. Online video advertising allows you to combine the in-depth measurement and ad tracking of digital with the visual storytelling power that you get with TV.

Take advantage of national, local, or event videos and reach a targeted digital audience, which drives more engaged traffic to your website and your store. Nearly 50 percent of auto shoppers visit a dealership after watching a video. Of all ad formats, online video is number one for driving consideration among shoppers. (*Source: Digital Drives Auto Shopping, Google, November 2013)

Pandora Radio Advertising

Partner with Pandora to capture your audience across their shopping journey using your existing radio creative.

  • LOCAL

    Pandora reaches 85M monthly listeners!

  • MOBILE

    Pandora is available on 2000+ devices and integrated in 190+ vehicle models.

  • PRECISE

    Pandora is measured by Triton Digital which generates ratings based on actual listening — not estimates based on meters and diaries.

  • DATA-DRIVEN TARGETING

    By pairing first- and third-party data, Pandora helps you target only the listeners you want in your PMA.

PowerSEO+

Shoppers Search Online. Get In Front With CDK POWERSEO+.
Search engines are always updating their algorithms to provide shoppers with relevant experiences, specific to their search terms. What worked today may not work tomorrow — so partner with seasoned search engine optimization (SEO) experts who use industry-leading strategies and technology.

At CDK Global, our POWERSEO+ solutions will maximize your dealership's visibility. PowerSEO+ is our comprehensive, fully-managed organic SEO service. Our highly-skilled automotive SEO team will work to keep your dealership's website delivering unsurpassed organic performance.