Advertising & POWERSEO+
Flexible. Coordinated. Efficient. Effective. Smart.
CDK Global is proud to be a GM-approved provider of the GM Dealer Digital Solution — Enhanced Digital Advertising. Exclusive alignment with GM and GM LMA advertising allows us to maximize your ad budget within a true integrated cross-channel network.
Key features of CDK Social Suite:
VINs are validated, images scrubbed and overlays added for the best possible Facebook relevance score
Product feed is created with your up-to-date inventory details
New and used VIN ads are created in a preferred format (Carousel, Flat, Canvas, etc.)
Bid budget pacing is adjusted daily through an extra layer of tech that determines the right CPC
Social sites are built within the social platform. The in-platform site creates a better Facebook relevance score for low CPL and CPC
In-site ads will continuously retarget potential buyers based off the type of vehicles they have clicked on
CDK Video Marketing
Online video advertising combines the measurement and ad tracking of digital advertising with the visual storytelling power of television. Take advantage of national, local, or event videos and reach a targeted digital audience, which drives more engaged traffic to your website.
- Stat: Of all ad formats, online video is number one for driving consideration among shoppers. Source: Digital Drives Auto Shopping, Google November 2013
- Stat: Nearly 50% of auto shoppers visit a dealership after watching a video. Source: Digital Drives Auto Shopping, Google November 2013
- VIDEO PRE-ROLL
- Interactive video ads with multiple calls to action
- Click-through to dealer websites
- Advanced analytics and tracking capabilities
- Premium website placement
- Creative customized to each dealership