AI-ACCELERATED CRM

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Welcome to AI Done the CDK Way

CDK isn’t just developing AI features; we’re developing AI-enhanced solutions to dealers’ real-world problems. That means leveraging the right AI tools, and integrating them directly into your workflows for peak performance. Here are just a few of the AI-accelerated features available to CRM and Modern Retail Suite customers.

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Introducing AIVA

Meet AIVA (Artificial Intelligence Virtual Assistant) for CRM, your sales team’s new MVP. Much more than a simple chatbot, AIVA is a lifelike point of contact for customers, capable of answering questions, scheduling appointments and keeping your sales team informed every step of the way.

AIVA Is:

Built With the Latest AI Technologies

AIVA combines recent advances in machine learning, natural language processing and generative AI to produce the most intelligent responses.

A Natural Conversationalist

AIVA can work with customers over both email and SMS, delivering lifelike, conversational responses in 50+ languages.

Always On

AIVA responds to customers in real time — 24 hours a day, 365 days a year — so you never miss a lead.

An Extension of Your Team

AIVA consistently follows up with leads and seamlessly hands them off to your sales team when the time is right​.

More Ways CDK AI Helps You Sell Smarter

AI-Assisted Equity Mining

Predictive modeling provides dealers a marketing list of opportunities with a scoring model of propensity to buy based on multiple data points and customer-specific purchase cycle.

Streamlined Customer Data

Combine customer information across multiple systems via machine learning, improving data hygiene and forming a more complete picture of your customers.

F&I Predictive Forms

With our new AI Predictive Forms Suggestion platform (coming soon), you’ll be able to use your data from past deals to suggest which forms to use for similar deals in the future.

Do More Business, Less Busywork

Increased Efficiency

Free up your Sales team for higher-value tasks and increase productivity across the board.

Simplified Lead Management

Streamline the process of identifying, qualifying and following up on leads.

Better Customer Experience

Give customers quick, relevant responses to their inquiries — regardless of the time of day or how busy the dealership is.

Break Records,
Not Workflows

60%

less time spent on emails*

47%

increase in calls out per lead*

4x

increase in touchpoints per lead, from 5.6 to 19.7, with AI-assisted follow-ups*
*Impel Study 2022

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Learn more about our AI-accelerated CRM and Modern Retail workflow.