Digital Retail To Keep Customers Excited From Search to Signing
Digital Retail To Keep Customers Excited From Search to Signing
of automotive dealers use digital retailing, but only …
use digital retailing to improve the buying experience in the dealership.1
Today’s car buyers expect a seamless shopping experience that follows them from their computer or phone to the dealership. The CDK Modern Retail Suite makes it easy to do just that, with an integrated ecosystem of fully modular components.
Giving your customers the option to shop online is table stakes. Go beyond by showing them dynamic pricing, purchase options and trade-in offers. Then, when they do come in to the dealership, the sales rep can help them pick up right where they left off, creating a fully connected and transparent buying experience that builds trust and increases efficiency.
Your CRM needs to work for both your customers and your team. For customers, that means understanding their needs and preferences, and customizing your communications accordingly. For your team, it means real-time reporting, customizable dashboards and automated alerts reminding them to follow up at key points in the customer lifecycle.
The last mile in the buying journey is as important as the first. That’s why the CDK Modern Retail suite offers integrated solutions for credit and compliance, menu selling, embedded insurance, e-sign and e-contracting. It all comes together in a fast, fluid workflow that lets your customers and your team move forward with confidence.
When we asked customers what parts of the showroom experience gave them the most grief, waiting consistently topped the list. In fact, during our onsite observations, we saw salespeople leave their customers alone every 20 minutes during the sales process.2
OF CUSTOMERS SAID WAITING ON THE SALESPERSON1
OF CUSTOMERS SAID WAITING ON F&I1
OF CUSTOMERS SAID WAITING ALONE1
Make the Switch to Modern Retail