is now CDK Global

Dealer Driven. Together.

For years, ELEAD1ONE has been a trusted leader, working at the forefront of automotive CRM. Our merger with CDK Global won’t be changing that. In fact, the great product training and support you’ve come to expect from us are only going to get better.

Most Awarded Automotive CRM

A CRM platform that works for you is important to your bottom line. That commitment is why ELEAD1ONE has been the most awarded CRM in the automotive industry. With the combined efforts of CDK Global, that recognized excellence is going to continue as we continually improve customer experience.

There are many reasons why you chose to partner with ELEAD1ONE and the things you love aren’t changing.


Same great product training and support

  • ELEAD1ONE spent more than three decades focused on delivering personal and memorable customer experiences for auto dealers and the customers they serve. That’s why we’re retaining the same great product training and support you have come to expect and enjoy.

Fast & flexible CRM for every DMS provider

  • No matter the DMS provider you use, we will continue to stay fast and flexible with a fully-integrated CRM platform that works seamlessly with your business processes.

Maintain existing partner integrations

  • ELEAD1ONE CRM will remain fluid, enhancing integrations with the vast resources CDK Global can provide.

New, Transparent Bundling Options

  • Automotive dealers now have three unique CRM package options.

Connect with consumers in a smarter way with a fully integrated, web-based CRM that delivers a comprehensive view of all Sales, Service and Marketing operations, so you have a true 360-degree perspective of consumers and their experience with every facet of your dealership.

Take your Service marketing to the next level with this state-of-the-art data mining technology. Mine the Service drive for Sales opportunities with vehicle exchange alerts on equity and lease opportunities in real time with the DMS.

Improve one-to-one customer connections with a personalized, automated Service marketing program proven to grow genuine, lasting relationships from the showroom to the Service lane. You can capitalize on every chance to increase customer retention, revenue and CSI.

Continuously connect with leads via email to capture more information and set more appointments with conversational AI technology that represents itself as a human assistant, alerting your Sales staff to the most qualified sales opportunities to find your next customer.

The Plus Package starts with everything great about the Essentials Package, plus:

Two-way mobile communications strategy throughout your dealership solidifies faster and more efficient conversations tied directly to the CRM customer record.

Accelerate the speed of your desking operations with a fully integrated platform that gives the customer a more transparent purchase presentation while still maximizing your profit and CSI.

Start the sales process from the first click.

Maximize the value of your internet inquiries with a strategic lead response strategy. Keep conversations going with an automated, customer responder that includes dealer quotes on the vehicle of interest, new and pre-owned alternatives, and pre-approval and trade value calls-to-action.

The Pro Package starts with everything you get from the Plus Package, plus:

Guide shoppers through the entire sales process with an online automotive digital retailing application and seamless workflow that improves the buying experience with full transparency and control of the deal.

Interact with customers and prospects when they need you, 24/7. Our well-trained chat agents respond to your website visitors within four seconds, providing a friendly experience that leads to more showroom visits and increased sales.

Want to learn how one of these CRM packages can help you?

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