In a world where nearly all car shoppers expect at least a part of the purchasing process to be completed digitally, you have help. Preparing your dealership to meet the shifting needs of your customers is no small task, but we’ve been fine-tuning powerful solutions to get it done. We call it Modern Retailing.

Accelerate the digital transformation through an omnichannel approach, and prepare for a new modern automotive retail experience.

 

Consumers have been shopping for cars online for decades.

Dealers have responded with a digital presence that’s effective in getting shoppers to visit the salesfloor, but that’s no longer cutting it in today’s climate. Dealers now must face the challenge to digitally transform the entire dealership experience — from the negotiation desk to the F&I Office to contract signing and delivery.


Company research has found 70 percent of Infiniti customers who are aware of the remote offering want it to continue past the pandemic, according to Matthew Wilson, Director of Client Experience and Training at Infiniti.1

Accelerate your digital
Transformation

Enable an omnichannel approach that offers three different car-buying experiences for customers:

1

A car-buying experience that is completely remote end-to-end

2

An experience that starts online and ends on your showroom floor

3

An entire brick and mortar experience

Components of a
Transformation
 

Get the flexibility to sell online the same way you sell in store.

Build trust with customers by providing accurate pricing, incentives, trade-in evaluations, and local taxes and fees on your website. Then, continue to strengthen your relationship with seamless data integration with CRM and desking tools that give customers confidence they’re getting the vehicle they built online. Securely and accurately complete the sale, with all the legalities in place, and without ever requiring a face-to-face meeting. That’s Modern Retailing.

72 percent of consumers say they need a vehicle just as much now, or more, than they did prior to COVID-19.2

Attract | Explore | Compare

CDK Connected Store puts dealers in control. And right now it’s free!*

Connected Store is built by automotive retailing experts who know how to create profitable deals and exceed customer expectations. Our award-winning online retailing tool brings the power of your showroom to the living room by allowing customers to shop, build and quote their vehicle.


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Qualify | Quote | Submit

Elead CRM engages customers everywhere.

Seamlessly connect your business and optimize the experience for your customers —no matter the location— with data-driven insights delivered right to your phone.


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Engage | Validate | Negotiate

Elead DealBuilder helps accurately price out the vehicles your customers want.

Create confidence with your buyer by giving them a personalized experience while completing the sales process with Elead DealBuilder, a mobile CRM and DMS software solution.


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Present F&I

CDK MenuVantage Platinum provides personalized, remote presentations to your car buyers.

Working through a remote deal for your customer doesn’t mean you have to remove important F&I processes and products that help keep you profitable.


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Contract & Deliver

Sign Anywhere with CDK eSign closes the deal with no pens and paper.

Give your customers the option for a completely mobile delivery and create a true mobile delivery workflow that includes the white-glove treatment they would get shopping in store.


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A flexible workflow enables your staff to engage and assist in selling to your shoppers online, virtually, remotely or in store, at just the right time.

When the shopper transitions from a self-service mode to your professional, guided selling is your moment of truth—where your outcome is determined. With a flexible workflow that enables your staff to engage and assist in selling to your shoppers throughout the process online, virtually, remotely and in store, you’re ahead of the curve.

They can pick up right where the shopper left off, and blow away expectations by ensuring every step of your well-defined process is followed, giving you compliance every time. That’s how Modern Retailing is revolutionizing the car buying experience on both your—and your customers’—terms.

43 percent of consumers are largely hesitant to purchase in store due to catching or spreading COVID-19.2

Featured

CREATING A MODERN RETAILING WORKFLOW
by Brendan Dougherty | 20 May 2020

Just as the internet changed the landscape of traditional advertising and media, COVID-19 and social distancing requirements are changing the way consumers expect —and need — to buy a car.

BUILD YOUR ONLINE PRESENCE
by Dave Doff | 6 April 2020

We are definitely in unprecedented times. From restaurant and bar closings, to working and schooling at home, this is something most of us have never seen before.

PERSONALIZE YOUR F&I EXPERIENCE TO INCREASE PROFITS
by Dave Doff | 19 February 2020

Chances are, some of the best experiences you’ve had in your life were personalized just for you. Today’s consumers demand more customized experiences, whether it’s ordering a cup of coffee, planning a vacation, streaming a movie, or buying a car.