There’s a Simpler Way to Sell

Streamline the buying journey and make it easier for both sides. Because when car buying is easier, business moves forward faster. It’s that simple.

Modern Retail: a Better Path Forward

Many dealerships use 2-3 systems to complete a vehicle sale, something that becomes painfully obvious when disjointed workflows between those systems result in hours-long transactions.

The CDK Modern Retail Suite is the solution, streamlining the entire buying journey into a seamless, efficient workflow that works better for both buyer and seller.

95%

of vehicle buyers use digital as a source of information*

2x

as many car buyers start their search online vs at the dealership*

77%

of shoppers would recommend a dealership with a digital workflow**

58%

of Sales Managers say lack of integration and rekeying is their biggest pain point**
*Google/Comscore Automotive Shopper Study
**CDK Friction Points Study

Better From
Beginning to End

The CDK Modern Retail Suite combines Digital Retailing, CRM, Sales Docs, Trade Valuation and Lead Response to create a fully integrated, flexible buying journey — one that can be further accelerated with the Pro Suite’s advanced AI features.

Give Customers Control

Our digital retail omnichannel feature ensures a continuous consumer journey that lets them drive the experience — from online to showroom.

A Unified Solution

Stay unified throughout the sales transaction process, including consistent calculations from start to finish, a workflow that starts online and ends in-store, and unified CRM/DR data for smarter reporting that helps you make more informed decisions.

Smarter Data Integrations

Help team members move faster and reduce the errors that come with rekeying data into multiple systems, while creating a seamless car buying journey that provides a better overall customer experience.

Hold Staff Accountable

Better dealership performance requires higher-achieving staff. Ensure yours always perform at their best with unified reporting that gives you visibility into KPIs.

Personalized Communication

Target consumers with the right information at the right time, the way they prefer.

  24/7/365 Virtual Assistant

  Automated Appointment Confirmation

  AI-Assisted Equity Mining

  Template Builder

Easy, Intuitive Tools

Keep teams engaged and focused on selling, not spending time learning or navigating complicated workflows.

Make Selling Simpler With CDK

Contact us to learn more about the benefits of an integrated Modern Retail workflow.