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AI Isn't the Key to Success, It's How You Use It

Auto customers today expect speed, convenience and accuracy. If a dealership doesn’t deliver, they’ll find one that does. 78% of customers buy from the company that responds first.1 The e-book, "Driving Sales With Artificial Intelligence" explores AI’s role in automotive sales, and how it can be used most effectively to secure customers and keep them. Download it now.

Source: 1. Lead Response Management Study (Dr. James Oldroyd, MIT/ InsideSales.com)

The Most Effective AI Isn't Added On — It's Built In

When fully integrated with your CRM, AI enables faster, smarter and more personalized interactions — at scale. It also frees up your Sales teams to focus on building relationships and closing deals.

46%

increase in lead-to-close ratio when applying AI2

25% - 35%

increase in appointments set using AIVA AI ratio after applying AI3

73%

Compound growth rate expected for AI market4

48%

of dealers use AI to improve customer service5

Sources: 2. CDK Friction Points Study 2025, 3. CDK CRM Research and Analytics, 4. “Automotive Artificial Intelligence Market by Offering, Technology (Deep Learning, Machine Learning, Computer Vision, Context Aware Computing, and Natural Language Processing), Process Application, Component and Region – Global Forecast to 2027”, 5. CDK Market Research and Insights 2024

AI-Driven Lead Management Is a Powerful Tool

By using advanced large language models, it also enables dealers to send personalized communications through email or text. An AI-enabled CRM also provides assistants that can manage ongoing communications automatically.

Powerful Tool
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Taking the Leap Into AI Requires a Reliable Roadmap

Before adding AI to your CRM, there are things you need to know. Download the e-book to discover what works and what doesn’t. You’ll gain practical insights on how to assess your current CRM and Tech Stack, plus you'll learn what to look for when choosing the right AI tools and vendors. There’s also an action checklist to help you implement AI in your CRM and Sales processes.

Take the First Step in Helping Your Dealership Make a Confident, Strategic Decision

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AI and CRM In Sales

Discover What Happens When AI Is Built Into to Your CRM