Let's Modernize Automotive Retail Together

At CDK Global, we believe that to modernize car buying, we have to make it easier for dealers to sell. Our Modern Retail Suite does this by leveraging the integrative power of CDK Roadster Express Storefront, CDK Elead Desking & CRM, and CDK F&I solutions.

Watch Video

The CDK Modern Retail Suite

CDK Roadster

Digital-sales platform offering a seamless car-buying experience online and in store, as well as remote-selling and showroom tools

CDK Elead

CRM and desking tool that uses data-driven insights and a virtual BDC to maximize engagement and productivity

CDK Doc Cloud

One secure place to automatically archive and instantly retrieve all purchase-related documents

Modern Customer Experience

Attract more customers with a consistently modern car-buying experience that meets them where they are — online, in your showroom, or as they seamlessly switch between the two.

Flexible, Integrated Workflow

Gain efficiencies across your entire selling team by integrating your DR, CRM and F&I tools. An industry-first bi-directional flow of data enables your teams to work out of any system they choose, and the information will automatically update in the other systems and make its way back to the customer.

End-to-End Digital Transaction

Streamline the entire transaction for everyone involved with a modern retail suite that facilitates every step of the sale, from inventory merchandising all the way through contracting.

Seeing Is Believing

Modern Retail ROI

A seamless experience from online > in store > contracting



  • Shave 1 hour off each transaction by starting deals digitally1
  • Save 11 hours in the internet/BDC by reducing bad leads4
  • Reduce employee training from weeks to days3
  • Sell 17 vs. 10 units/person with remote selling tools1

More Profit &

  • 2x internet close rate2
  • +$575 more PVR with omnichannel commerce2
  • +$230 more PVR with a digital F&I menu presentation2


  • Save $792,000 lost in noncompliance annually5
  • Save $360 per document lost during F&I6

1. Roadster & NADA Dealer Impact Study, May 2021  2. CDK Data  3. Case Study  4. Cox Automotive Study  5. Total Dealer Compliance Study  6. Alim