The Best of NADA Is
Waiting for You

Over the course of four days at NADA, CDK Global was host to 12 CDK Live presentations from the industry's top speakers — including the introduction of our new program, CDK Unify. We saw hundreds of guests at our booth and gave 150+ pre-scheduled product demonstrations. And we don't want you to miss any of the excitement.

Please scroll to see all our highlights. Click the Play button to watch them and the Share button to send your favorites to your team. To learn more about any of our solutions, schedule a demo.

Watch NADA's most news-making announcement.
CDK Unify Unveiling and Demo

Mahesh Shah | EVP, Chief Product and Technology Officer, CDK Global
Chris Bernard | VP, User Experience and Design, CDK Global

Introducing CDK Unify, a new program set to transform automotive retail software for the ever-evolving dealership of today and tomorrow. Unify enables delivery of a flexible, intuitive interface for dealerships that provides simplified and personalized access to key CDK applications and new, role-based workflows — all in a unified, cloud-based touchpoint. Read the program details.

Uncover industry findings from the CDK Research and Insights team.

The Trendsetter's Guide
to Automotive Retail
Barb Edson | SVP and CMO, CDK Global
Peter Kahn | Sr. Director, Research and Insights, CDK Global

Dealers had to make pivot after pivot over the past few years to adapt to new ways of living and working. But what began as temporary solutions have become fixtures for many stores across the country. To find out which new efforts have taken hold and why dealers plan to keep them moving forward, CDK Global has researched and is now releasing at NADA “The Trendsetter’s Guide to Automotive Retail.” This session will focus on key learnings, including new technology and remote services, along with how dealers see their relationship with manufacturers today.
Artificial Intelligence in
Automotive Retail Report
Barb Edson | SVP and CMO, CDK Global
Peter Kahn | Sr. Director, Research and Insights, CDK Global

With the increasing amount of data generated by dealerships, manufacturers and vehicles, approximately 68% of dealers believe adopting artificial intelligence (AI) has had a positive impact on their businesses, according to research done by CDK Global. This session will dive into findings from the recently released Artificial Intelligence in Automotive Retail Report to support you with details about how dealers are using AI — and envision where opportunities for the technology lie ahead.
Dealership Cybersecurity
Anu Roberts | Director, IT Solutions, CDK Global
Peter Kahn | Sr. Director, Research and Insights, CDK Global

With rising concerns of ransomware and phishing attacks impacting businesses across the U.S., nearly half of automotive dealers plan to increase their investments in cybersecurity in 2022 — as compared with only 24% of dealers who invested in security measures in 2020, according to research done by CDK Global. This session will review findings from the recently released Dealership Cybersecurity Report and support your dealership by detailing recommended strategies for your business.
Win Back and Keep Service
Customers Report
Kim Saylor | Director, Fixed Operations, CDK Global
Peter Kahn | Sr. Director, Research and Insights, CDK Global

Success in the Fixed Operations department is essential for dealerships, but customers with new cars seldom choose their dealerships first for service: It’s commonly estimated that more than 70% of new-car purchasers take their service needs to a third-party mechanic. Armed with new data from recently conducted research by CDK Global, we will strengthen your connection with customers by revealing what they told us they want and where you should focus to improve your business.

Listen in on industry connection conversations between CDK SMEs and some of the most trusted names in the industry.

Disrupting the Disruptors
Brian Pasch, PCG Companies in a conversation with
Rudi Thun, COO, CDK Roadster, CDK Global

A consultant, passionate communicator and best-selling author, Brian Pasch has spent his career helping dealers stay ahead of trends and evolve to bolster their bottom lines. He'll share his thoughts on where the industry is now and how dealers can stay ahead of new entrants from EVs to online-only retail.
Be Prepared to Do
More With Less Staff
Joe Lukich, #1 Cochran Group in a conversation with
Brendan Dougherty, Director, Modern Retail, CDK Global

In his role overseeing strategic variable operations, Joe Lukich must keep a sharp eye across the 26 stores that make up Pennsylvania-based Cochran Group. Joe's focus is on modern retailing best practices, which makes him the perfect guest to talk about the state of staffing in the industry.
Trust and Transparency
in Fixed Ops
Joe Shaker, TruVideo & Shaker Auto Group in a conversation with
Kim Saylor, Director, Fixed Operations, CDK Global

Joe Shaker is the founder and CEO of TruVideo, a unique video and SMS platform that connects dealers and service technicians to customers. Learn how his insights born from both new technology and his family's decades-old dealership group can influence transparency in Fixed Ops.
An Exclusive
Industry Outlook
Jason Stein, motormindz in a conversation with
Barb Edson, SVP and CMO, CDK Global

Jason Stein has a wealth of industry knowledge from his previous leadership roles at Automotive News, his Sirius XM radio show "Cars & Culture with Jason Stein" and his current role as president of the global consulting firm motormindz. He will be sharing his unique take on where the industry is today and what the outlook is for 2022 and beyond.
The Technician Shortage
and Future Pipeline
Mike Coley, ASE Education Foundation in a conversation with
Kim Saylor, Director, Fixed Operations, CDK Global

Mike Coley is president of the ASE Education Foundation which leads the industry in automotive training programs and helps students get real world experience. He will share his thoughts on one of the most significant challenges for dealers, the development of qualified service talent in a tight labor market.
How Embedded Insurance
Fits Into the Dealership Model
Michael Dunlap, Schomp, in a conversation with
Robin Gilthorpe, Head of Embedded Insurance, CDK Global

Michael Dunlap is Business Development Vice President and partner at Schomp Automotive Group, creating successful marketing campaigns for the industry’s top automotive brands. Michael will share his insights on adding value for customers throughout the vehicle ownership lifecycle.
State of Collaboration
in the Dealership
Joe Bell, Vice President, IT Solutions, CDK Global
Ed Scholz, Customer Interaction Practice Lead, Cisco
Anu Roberts, Director, Product Marketing, IT Solutions|Salty

So much has changed during the pandemic that the workforce at the dealership level has adjusted to new ways of interacting with customers and each other. In this session, Joe Bell, Vice President of IT Solutions at CDK Global discusses modern ways to collaborate with Cisco's Ed Scholz.

Discover important thought leadership in e-books and white papers.

Artificial Intelligence in Automotive Retail
Win Back and Keep Service Customers
Dealership Cybersecurity

Explore the CDK Virtual
Showroom Experience

Take an interactive, multimedia tour through a dealership and see our innovative solutions in action, including:

  • Streamlined workflows that increase efficiency and generate greater profits throughout your dealership
  • Next-gen applications that cut across the car-buying journey — from Digital Retailing and CRM to Fixed Operations and Dealership Operations
  • Insights that leverage data, advanced analytics and AI to drive your performance and growth
  • Touch-free options that empower your customers and make them feel safe as you build their trust

Experience it now. Then find out which solutions from our virtual showroom could make a real difference to your business. Schedule a demo.

Meet One-on-One With an Expert

Ready to learn more? Let one of our subject matter experts (SMEs) personally introduce you to our latest offerings and show you how we can help make your dealership’s workflows more efficient and profitable. Complete the form to schedule your virtual or in-person demo.

Media Resources

ASE Education Foundation Partners with CDK Global to Expand Opportunities for Automotive Students

In its ongoing efforts to increase the diversity of the automotive service industry, the ASE Education Foundation has partnered with CDK Global to enhance opportunities for automotive students. LEARN MORE

CDK Global Shifts Auto Retail Software Paradigm; Unveils CDK Unify at NADA Show 2022

CDK Global will unveil CDK Unify, a new program set to transform automotive retail software for the ever-evolving dealership of today and tomorrow, at NADA Show 2022 in Las Vegas, March 11-13. LEARN MORE

Trendsetting Dealers Embrace Pandemic-Era Changes

Inventory shortages and staffing challenges continue to be primary areas of focus for the automotive industry. LEARN MORE

CDK Global Drives Connections Through Technology At NADA Show 2022

CDK Global today opened its exhibit at the 2022 National Automobile Dealers Association (NADA) Show in Las Vegas. LEARN MORE

Tony Macrito
+1 630.805.0782