CDK
NADA 2024

Turning Your Input Into Action

FEBRUARY 1–4, 2024
BOOTH 1763W
Schedule a Demo

You know the importance of improving the customer experience: 3 out of 4 dealers rank it as their #1 business strategy. But when dealers like you invested in disparate solutions, none significantly moved the needle in terms of operation or consumer impact.

You told us. We listened. And through our scale, experience and expertise, we turned your input into action.

Connect with us at NADA and discover the groundbreaking CDK Dealership Xperience platform. It's leading our innovative solutions and services, so you can adapt to increasing consumer demand in a world of continuous change — and succeed.

3 out of 4 dealers rank customer experience as their #1 business strategy
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Helping You Connect With Your Top Priority

At the heart of the new CDK Dealership Xperience are seamless workflows to help you provide consumers with the complete experience they're looking for. Because connecting with your customers isn't a nice-to-have, it's the reason we're here.

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See Us in Action by Scheduling Now

Connect one-on-one with a CDK solution specialist who can guide you through the solutions and services that meet your dealership's exact needs.

  • You'll see up close how only CDK is:
    • Creating seamless dealer and consumer experiences through a new category of software — the CDK Dealership Xperience platform
    • Continuously innovating across your dealership's most impactful workflows
    • Improving your operational and financial performance through data-driven insights
    • See how we're increasing efficiency and personalizing customer engagement throughout the dealership, including the Modern Retail and Fixed Ops workflows, with artificial intelligence — and demo our new AI Virtual Assistant, AIVA
  • Select from these demos:
  • CDK Dealership Xperience
  • CDK Dealership Xperience - Advanced Suites
  • CDK Unify

Expert Insights With CDK LIVE

Connect with new findings from the CDK Research and Insights team and follow conversations between CDK subject matter experts and industry influencers. Check back for schedule updates to catch them live onstage while you're at NADA, or view on-demand afterward as CDK LIVE video replays.

FRIDAY, FEBRUARY 2 | 10:15 A.M. PT
The State of the Automotive Retail Industry John Casesa Barb Edson Brian MacDonald
SPEAKERS:
Brian MacDonald | President and CEO, CDK
Barb Edson | CMO, CDK
John Casesa | Senior Managing Director, Guggenheim Securities, LLC
Sales in 2023 bucked expectations even as interest rates and the performance of EVs were in flux. Join CDK Global CEO Brian MacDonald, CMO Barb Edson and special guest John Casesa, Senior Managing Director of Guggenheim Securities, LLC, as they discuss what's in store for the automotive retail industry in 2024.
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FRIDAY, FEBRUARY 2 | 11:15 A.M. PT
Vehicle Purchase Friction Points for 2024 Dave Thomas Peter Kahn Anu Roberts
SPEAKERS:
Anu Roberts | Sr. Director, Product Marketing, CDK
Peter Kahn | Head of Research, CDK
David Thomas | Director, Content Marketing, CDK
Every year, CDK reexamines the vehicle purchase process to uncover the parts that impact customer experiences most. This session will highlight our latest findings and what automotive dealers can do to improve in 2024.
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FRIDAY, FEBRUARY 2 | 2:00 P.M. PT
AI in the Front Office Devin Daly Kyle Brooks Anu Roberts
SPEAKERS:
Anu Roberts | Sr. Director, Product Marketing, CDK
Kyle Brooks | Sr. Principal Product Manager, CDK
Devin Daly | Co-Founder and CEO, Impel
Dealers are capitalizing on the benefits of AI and its growing impact on modern retailing in the dealership. Discover how you can leverage AI to enhance customer experiences, streamline operations and drive business growth.
Watch Video
FRIDAY, FEBRUARY 2 | 3:00 P.M. PT
Has the EV Transition Really Stalled? Sam Abuelsamid Dave Thomas
SPEAKERS:
David Thomas | Director, Content Marketing, CDK
Sam Abuelsamid | Principal Research Analyst, Guidehouse Consulting
At this pivotal time for EVs, what can automotive dealerships do to ensure a smooth transition to an electric future?
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FRIDAY, FEBRUARY 2 | 4:30 P.M. PT
Meeting the Demands of Service Shoppers 3.0 Peter Kahn Kim Saylor
SPEAKERS:
Kim Saylor | Sr. Director, Marketing, CDK
Peter Kahn | Head of Research, CDK
The auto dealership Service department experiences a daily wave of customer demands — from routine maintenance to major repair and warranty work. Join us as we dive deep into what these customers want out of their service experience and how dealers can deliver on those expectations.
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SATURDAY, FEBRUARY 3 | 9:30 A.M. PT
The F&I Office and Trust at the Dealership Alexis Peck Jason Swiech Anu Roberts
SPEAKERS:
Anu Roberts | Sr. Director, Product Marketing, CDK
Jason Swiech | Product Marketer, CDK
Brent Coggan | Director, Product Management, CDK
One of the most important profit centers might be one of the most misunderstood. Car buyers told CDK just how much trust they place in the F&I office, why that matters to a dealership's operations and what that means for yours.
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SATURDAY, FEBRUARY 3 | 11:00 A.M. PT
State of Cybersecurity in the Dealership Peter Kahn Stephen Gonzalez Anu Roberts
SPEAKERS:
Anu Roberts | Sr. Director, Product Marketing, CDK
Stephen Gonzalez | Sr. Sales Engineer, Cybersecurity Specialist, CDK
Peter Kahn | Head of Research, CDK
Cyberattacks have increased in dealerships, and even compliance with the FTC Safeguards Rule may not be enough to stay safe. This session highlights key findings of our third annual cybersecurity report and insights on how dealerships are combating cyberthreats across their networks and evaluating their security.
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SATURDAY, FEBRUARY 3 | 1:00 P.M. PT
AI in the Service Department Joe Shaker Kim Saylor
SPEAKERS:
Kim Saylor | Sr. Director, Marketing, CDK
Joe Shaker | CEO and Founder, TruVideo
Artificial intelligence can help in multiple areas of the auto dealership, but the Service department is applying the technology in unique ways. Discover the latest tech leading the way and how it's improving efficiency and transparency in Service.
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SATURDAY, FEBRUARY 3 | 2:00 P.M. PT
Transforming Dealership Reporting Tully Williams Brian Abrams Leigh Ann Conver
SPEAKERS:
Leigh Ann Conver | Sr. Director, Marketing, CDK
Brian Abrams | VP of Product, Data, API and Platform, CDK
Tully Williams | Fixed Ops Director, The Niello Company
There's untapped value in a dealership's data, and advanced reporting is the tool to access it. In this session, we'll discuss how CDK is taking the next step in reporting and how it can unlock even greater insights for your store.
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SATURDAY, FEBRUARY 3 | 3:00 P.M. PT
Learn 'Em or Leave 'Em Jana Pfingsten Jon Purdy
SPEAKERS:
Jon Purdy | Sr. Director, Learning Services, CDK
Jana Pfingsten | Director, Services Marketing, CDK
There’s no question about it — dealership employees want to expand their knowledge and career opportunities. Join us to learn how training and certification can be a significant key to attracting and retaining your best employees.
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Win to Spin

CDK Win to Spin

Qualify to win a $500 Visa® gift card on the CDK LIVE Stage. Test your industry knowledge by playing a round of CDK Win To Spin trivia and you could win big! Trivia will be hosted throughout the day on Friday, February 2, and Saturday, February 3.

*No purchase necessary. Please contact a CDK associate in booth #1763W at NADA 2024 for details.

Discover Thought Leadership From CDK

Friction Points 2024
Read the Report
New Cars Easier to Find, Bolstering Buyer Attitudes
Read the Report
EV Service: Today and Tomorrow
Read the Report
EV Confusion Carries On
Read the Report
2023 State of Cybersecurity in the Dealership
Read the Report
What Automotive Dealers Think About Artificial Intelligence (AI)
Read the Report
What's Changed in Service Shopper 3.0
Read the Report

Media Resources

CDK Delivers Innovation Across the Dealership Xperience Platform at NADA Show 2024

There’s no shortage of news in the automotive industry about vehicle affordability, high interest rates, confusion about electric vehicles, and a lack of used car inventory. But there is one headline that rises to the top: consumers are struggling with the automotive sales and service experience. LEARN MORE

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Have questions about CDK at NADA?
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For media inquiries, please speak with
Lisa.Finney@cdk.com