NADA 2026
Feb. 3-6
ALWAYS LEADING To Keep You Winning
Booths 3600W & 3701W | #CDKatNADA
JUST ANNOUNCED: Never again miss revenue opportunities due to incomplete, outdated or siloed customer information. Our new Built-In CDP (Customer Data Platform) transforms dealership Sales, Service and Operations — unifying dealer customer data and providing AI-driven insights directly to your workflows in the CDK Dealership Xperience Platform.
We never follow, we set the pace. Our unrivaled track record and scale give us unique leverage — to continuously reinvent and deliver one dealer-focused innovation after another. What's next? How about an opportunity to get the latest Fixed Ops tech and save!
On installation fees for the CDK Fixed Operations Suite
*Limited-time offer for new CDK contracts: ends Feb. 28, 2026
Elevating your bottom-line results isn't a goal — it's our obsession. Your feedback fuels new solutions, workflows and services that drive your efficiency and profitability (like our Vehicle Inventory Suite). And every solution is backed by the industry's highest-rated Customer Care Team to ensure you get the most out of your investment with us.
This isn't hype. It's AI that's ethical, secure and transparent, fueled by the industry's largest dataset. Because AI is only as good as what goes into it. And ours is powered by unmatched data muscle backed by decades of know-how — built right into our platform and throughout our solutions. So you get everything from greater decision-making intelligence to an AI virtual assistant (AIVA) that takes customer engagement to a new level.
We value your voice. If you’re a current CDK dealer, stop by our booth and share your thoughts about our partnership and solutions. Your feedback helps us shape the future. And we’d love to connect with you and learn from your experiences.
If you’re a current CDK dealer, you’re also invited to visit our InSight Studio. Tell us how our partnership has made a difference in the day-to-day life of your dealership. As thanks, you’ll get to choose from our collection of luxury sunglasses — and enjoy a white-glove experience that includes professional fitting and frame adjustment for optimal comfort. We look forward to celebrating your success together.
Schedule a demo with a CDK Solution Specialist and see solutions to enhance every workflow in your dealership:
Gain valuable knowledge from CDK subject matter experts and revealing conversations with top dealers and some of our industry’s most influential voices. Check back for schedule updates to catch these sessions live onstage while you're at NADA, or view on-demand afterward as CDK LIVE video replays.
From attracting new customers to lead management, dealers are looking to AI to help solve top challenges. Join us for a live conversation about how AI-embedded workflows help convert sales and improve efficiency.
Each year brings with it new and unexpected challenges for the automotive retail industry. Join Brian MacDonald, Jason Stein and Barb Edson as they share their thoughts on what lies ahead and how dealers can adapt to stay successful.
Today's car buyers expect personalized interactions. Hear how AI-powered video is seamlessly generating customer engagement.
Dealers are drowning in dirty data. Learn how cleansed and enriched data, transformed into a unified customer profile embedded with existing systems, saves time and boost profits.
When robust data can be leveraged with the power of AI, pricing and inventory decisions can be taken to a whole new level. Hear how dealers can make better decisions with data and not just their gut.
Dive into the latest Service Shopper Study, where over 2,000 consumers shared what drives their decisions to service at a dealership. We’ll explore key trends, top motivators and how Gen Z loyalty could reshape your approach to retention.
AI is here, and it's being used at nearly 40% of dealerships. From streamlining operations to enhancing customer engagement, discover practical ways AI can drive efficiency and create smarter, more connected dealerships.
AI is creating smarter, more connected experiences for dealerships and their Service customers. Learn how intelligent solutions are driving efficiency, improving workflows and setting the stage for a more personalized and streamlined Service journey.
Learn how to leverage data insights to improve decision-making, enhance customer experiences, and drive measurable results.
Have questions about CDK at NADA?
Contact Us
For media inquiries, please email cdkmediainquiries@cdk.com or speak with Lisa Finney at 947.500.8992
