NADA 2025 | Jan 23-26
Moving Forward
Starts With Connecting
Booths 1301 & 1501 | #CDKatNADA
You can count on the NADA tradeshow floor in New Orleans to be lively with commotion. But cut through all the noise and get to the truth: automotive retail is a bottom-line business. And CDK is trusted by more dealers to increase profits. Let's have a real, face-to-face conversation at NADA about actionable ways we can help increase your dealership's success.
Book a demo and find out how we're constantly listening to dealers and continuing to invest in the CDK Dealership Xperience Platform to:
Current CDK dealer customers are invited to visit our User Experience (UX) Listening Labs and bring your voice to our development process. Members of our user experience research team will be on-site to meet with you — so we can incorporate your thoughts into design solutions that fit the way your dealership works.
Demo any of the following with a CDK Solution Specialist and, if you're a current CDK dealer customer, meet with a CDK User Experience Researcher in our User Experience Listening Labs. We all look forward to seeing you.
Discover new findings from the CDK Research and Insights team and follow conversations between CDK subject matter experts and industry influencers. Check back for schedule updates to catch these sessions live onstage while you're at NADA, or view on demand afterward as CDK LIVE video replays.
The world may be in constant flux, but automotive dealers are familiar with adapting to change and even more acquainted with how to navigate it. Jason Stein, host of SiriusXM's Cars & Culture, and CDK CEO Brian MacDonald will deliver thoughts on what changes they see on the horizon and how they expect the automotive retail industry to respond.
Artificial intelligence is in focus across the automotive retail industry. In this session, CDK explains why dealers need to think of this technology in a unique way for their business. We'll also explore our latest finding on how many dealers are using AI, and just as importantly, if they’re using it correctly in Sales or Service.
Time continues to be an enemy for car shoppers, but automotive dealers are chiseling away at the length of the purchase process. It’s one of the many friction points CDK monitors each year. In this discussion, you’ll hear how a year of “normalization” impacted dealer operations.
The fight for Fixed Operations revenue is an ongoing struggle for franchised dealers as they battle independent shops and large chains. This year, our annual study of over 2,500 service shoppers finds that dealers are indeed gaining ground on the competition.
Qualify to win a $500 Visa® gift card on the CDK LIVE Stage. Put your industry knowledge to the test for fun and prizes by playing CDK Royale trivia! Games will be hosted throughout the day on Friday, January 24, and Saturday, January 25.
No purchase necessary. Please contact an on-site CDK Associate for details.
Have questions about CDK at NADA?
Contact Us
Press contacts, please speak with
Lisa.Finney@cdk.com | +1 248.345.4842
