NADA 2026
Feb. 3-6
ALWAYS LEADING To Keep You Winning
Get the best of NADA 2026 in 30 minutes! Join us for an on-demand replay of our must-see innovations to help you win. You’ll get up to speed fast on industry-leading solutions for every part of your dealership — including the latest AI-enabled advancements to:
Your NADA Instant Replay won't be available forever — Watch Today!
Barb Edson
Chief Marketing Officer
CDK
Bruce Johnson
VP, Product Marketing
CDK
Anu Roberts
Sr. Director
Product Marketing
CDK
Kim Saylor
Sr. Director
Product Marketing
CDK
Leigh Ann Conver
Sr. Director
Product Marketing
CDK
JUST ANNOUNCED: Never again miss revenue opportunities due to incomplete, outdated or siloed customer information. Our new Built-In CDP (Customer Data Platform) transforms dealership Sales, Service and Operations — unifying dealer customer data and providing AI-driven insights directly to your workflows in the CDK Dealership Xperience Platform.
We never follow, we set the pace. Our unrivaled track record and scale give us unique leverage — to continuously reinvent and deliver one dealer-focused innovation after another. What's next? How about an opportunity to get the latest Fixed Ops tech and save!
On installation fees for the CDK Fixed Operations Suite
*Limited-time offer for new CDK contracts: ends Feb. 28, 2026
Elevating your bottom-line results isn't a goal — it's our obsession. Your feedback fuels new solutions, workflows and services that drive your efficiency and profitability (like our Vehicle Inventory Suite). And every solution is backed by the industry's highest-rated Customer Care Team to ensure you get the most out of your investment with us.
This isn't hype. It's AI that's ethical, secure and transparent, fueled by the industry's largest dataset. Because AI is only as good as what goes into it. And ours is powered by unmatched data muscle backed by decades of know-how — built right into our platform and throughout our solutions. So you get everything from greater decision-making intelligence to an AI virtual assistant (AIVA) that takes customer engagement to a new level.
Whether requesting a specific demo or reaching out to discuss your exact business needs, please drop us a note. We look forward to sharing our industry-leading solutions and services to enhance every workflow in your dealership:
Gain valuable knowledge from CDK subject matter experts and revealing conversations with top dealers and some of our industry’s most influential voices. Replay every one of our NADA presentations — captured on the CDK LIVE stage and available now on demand.
From attracting new customers to lead management, dealers are looking to AI to help solve top challenges. Join us for a live conversation about how AI-embedded workflows help convert sales and improve efficiency.
Each year brings with it new and unexpected challenges for the automotive retail industry. Join Brian MacDonald, Jason Stein and Barb Edson as they share their thoughts on what lies ahead and how dealers can adapt to stay successful.
Today's car buyers expect personalized interactions. Hear how AI-powered video is seamlessly generating customer engagement.
Dealers are drowning in dirty data. Learn how cleansed and enriched data, transformed into a unified customer profile embedded with existing systems, saves time and boost profits.
When robust data can be leveraged with the power of AI, pricing and inventory decisions can be taken to a whole new level. Hear how dealers can make better decisions with data and not just their gut.
Dive into the latest Service Shopper Study, where over 2,000 consumers shared what drives their decisions to service at a dealership. We’ll explore key trends, top motivators and how Gen Z loyalty could reshape your approach to retention.
AI is creating smarter, more connected experiences for dealerships and their Service customers. Learn how intelligent solutions are driving efficiency, improving workflows and setting the stage for a more personalized and streamlined Service journey.
Learn how to leverage data insights to improve decision-making, enhance customer experiences, and drive measurable results.
One of the most important profit centers might be one of the most misunderstood. Car buyers told CDK just how much trust they place in the F&&I office, why that matters to a dealership's operations, and what that means for yours.
Join us for a discussion with warranty experts on how optimizing your dealership processes for handling warranty work can positively impact the dealership beyond the OEM reimbursement rate and help drive new customer business and retention of current customers.
AI is here, and it's being used at nearly 40% of dealerships. From streamlining operations to enhancing customer engagement, discover practical ways AI can drive efficiency and create smarter, more connected dealerships.
Technology is nothing without people. That's why CDK fields a dealership workplace study that captures life in our industry. Learn some of the key findings and winning strategies dealers are using to attract and retain the talent they need to succeed and grow.
Have questions about CDK at NADA?
Contact Us
For media inquiries, please email cdkmediainquiries@cdk.com or speak with Lisa Finney at 947.500.8992
